My Weird Obsession
I have been building neurotech projects since early 2018, and can’t get enough.
I like the tech, I like the neuroscience, I like being a part of a small and growing field, I like the challenge of trying to make something novel work reliably.
When I talk with my family and friends, I genuinely cannot understand why everyone doesn’t feel this way about neurotech - what’s not to love?
Neurotech has infinite problems to solve, and if we solve them we can make people’s lives (and deaths) drastically better. You can work on these problems from infinite angles using basically any skill set, so your day-to-day could be anything and the field is growing so it has a lot of opportunities for people to genuinely contribute.
Things in neurotech are moving so quickly however, that it can be hard to properly keep up with all the developments, discoveries, and breakthroughs. There is so much to learn and grasp, it makes it hard for new people to get caught up, field veterans to stay up to date, and everyone involved to clearly identify big picture concepts. As the field is growing faster all the time, these ideas are becoming more important and relevant to a larger number of people.
I’m hoping to write overviews and updates here which can help people understand neurotech better, and can catch the bug.
With this blog / newsletter / diary, I hope to break down neurotech into clear, understandable concepts and to share some of the things I’m learning. Hopefully, some people will find it helpful or useful!
What To Expect
You can expect a new post from me every 2 weeks, diving deep into different aspects of neurotech—from the latest research and developments to ethical discussions and personal reflections on the field. As this community grows, I hope to introduce interviews, Q&As, and maybe even some guest posts from other leaders in the field. For now, all content will be freely available, aiming to include as many voices in this conversation as possible. Have any specific topics that I should add to my list? Let me know!
My name is Abby Holland. I am a Product Owner at IDUN Technologies, a consumer neurotech company building EEG-augmented headphones. I have been building in the space since 2018, and have a background in BioMechanical Engineering and Clinical Neuroscience. Follow me on Twitter @holland_neuro for realtime commentary on new neurotech developments.


I also often wonder why everyone isn't obsessed
"why everyone doesn’t feel this way about neurotech - what’s not to love?", thank you for this statement abby. Neurotech is a different kind of feeling, a different kind of love. You really cant explain the feeling to anyone, its amazing. Lovely write up